• AFFINITY Medizinische Marktforschung was founded in 2003 by Petra Weber-Bünsack and Heike Schreiber-Braun.
  • AFFINITY exclusively specialises in qualitative medical market research in the German speaking area.
  • AFFINITY offers new insights and a deeper understanding of the way key players in the healthcare market think, feel and act by employing a combination of innovative moderating techniques and traditional research methods.
  • AFFINITY stands for top-quality medical market research and in-depth analysis.
  • AFFINITY provides unique ideas and insights into the personal worlds and views of key target groups in the healthcare market! Gain an understanding of these players’ underlying motivations and use your knowledge as a basis to build your own marketing strategy.


AFFINITY works with a total of 30 freelance professionals from the areas of field organisation, moderating and simultaneous interpreting who have specialised in medical market research.


Pooled professional expertise – scientifically based knowledge – commitment to high quality standards – personal care and guidance throughout your project by one project manager
= outstanding quality


AFFINITY employs projective, associative, as well as creative and ethnographic methods.

At the same time, we firmly believe that:

“A method is only as good as its moderator!"